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Running a successful business in today’s digital age requires a variety of tools and strategies, with digital marketing being one of the most important. But with so many different software options available, it can be overwhelming to try and find the right one for your business. That’s why we’ve compiled a list of the top cloud-based digital marketing software options for businesses in 2019.
Table of Contents
1. ActiveCampaign
If you’re looking for a comprehensive marketing automation tool that will help you grow your business, ActiveCampaign is the perfect option. It’s easy to use and comes with a range of features, including email marketing, sales automation, and CRM. The intuitive interface makes it easy to design and execute campaigns, and the ability to track customer behavior and preferences helps you create targeted messaging that resonates with your audience.
2. Marketo
If you’re looking for enterprise-level marketing automation software, Marketo is the industry standard. It has everything you need to streamline and optimize your marketing campaigns across multiple channels, including email, social media, and mobile. With analytics features that provide insights into customer behavior, you can create more personalized campaigns that drive engagement and conversions.
3. HubSpot
For businesses looking for a all-in-one marketing, sales and customer service hub, HubSpot is an ideal solution. It has a range of tools, including email marketing, social media, blogging, and automation, all housed in one user-friendly platform. With its powerful analytics features, it’s easy to measure the effectiveness of your campaigns and find areas for improvement.
4. Pardot
For businesses looking for a comprehensive B2B marketing automation tool, Pardot is a top choice. It comes with a wide range of features, including email marketing, lead generation and scoring, and analytics, all designed to help you build and nurture leads. Some standout features include its ability to integrate with Salesforce and its advanced lead scoring capabilities.
5. Infusionsoft
Infusionsoft is a great option for small businesses looking for a comprehensive marketing automation tool. It comes with a range of features, including CRM, email marketing, eCommerce, and automation, all designed to help you grow and manage your business. With its user-friendly interface and in-depth reporting capabilities, it’s easy to create campaigns that drive engagement and conversions.
Tips for choosing the right marketing software:
- Consider your business goals and the features you need
- Look for software that integrates with the tools your business is already using
- Read reviews and ask for recommendations
- Take advantage of free trials to test software before committing to a paid plan
- Consider the learning curve and resources available to help you navigate the software
Ideas for using marketing software to grow your business:
- Use automation to save time and resources by creating personalized, targeted campaigns
- Track customer behavior and preferences to create highly targeted messaging that drives engagement and conversions
- Monitor analytics to measure the effectiveness of your campaigns and make data-driven decisions
- Collaborate across teams and departments to ensure your messaging is consistent and effective
How to get started with marketing software:
The first step to choosing the right marketing software is to evaluate your business goals and the features you need. Consider factors such as budget, integrations, and the learning curve of the software. Once you’ve identified the options that meet your needs, take advantage of free trials to test the software and make an informed decision. Once you’ve chosen a marketing software, be sure to set clear goals and metrics for success, collaborate with teams and departments, and regularly monitor analytics to ensure the effectiveness of your campaigns.
By implementing the right marketing software, you can streamline and optimize your campaigns, increase engagement and conversions, and grow your business. With so many great options available, it’s easier than ever to find the perfect fit for your business.
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