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As a blogger, having a solid email marketing strategy is crucial for growing your audience and increasing engagement with your content. Luckily, there are plenty of affordable email marketing platforms available to help you get started. In this post, we’ll take a look at some of the best options out there.
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1. Constant Contact
One of the biggest names in email marketing, Constant Contact offers a variety of features and plans to fit any budget. They offer a free trial period and plans start as low as $20 per month. Some of their standout features include customizable templates, social media integration, and analytics to track your campaign’s success.
2. Mailchimp
Another popular option is Mailchimp, which offers a Forever Free plan for up to 2,000 subscribers. Paid plans start at $10 per month and include more advanced features like automation and retargeting ads. With a user-friendly interface and extensive integrations, Mailchimp is a great choice for bloggers just starting out.
3. AWeber
AWeber has been around since 1998 and boasts a loyal user base. Plans start at $19 per month with a 30-day free trial. Their drag-and-drop editor makes creating emails a breeze, and their automation features can help streamline your workflow. Plus, their customer support team is known for being top-notch.
4. ConvertKit
Designed for creators, ConvertKit offers features like customizable landing pages and a free plan for up to 1,000 subscribers. Paid plans start at $29 per month and include advanced automation and integrations with tools like Teachable and Shopify. Plus, their visual automation builder makes it easy to set up complex workflows without any coding knowledge.
5. GetResponse
GetResponse offers plans starting at $15 per month with a 30-day free trial. Their standout features include a landing page builder and webinars, making it easy to promote your content and grow your email list. Plus, their autoresponder tool allows you to set up timed campaigns to nurture leads.
6. Campaign Monitor
If you’re looking for a visually appealing email marketing platform, look no further than Campaign Monitor. Plans start at $9 per month and include access to their intuitive template builder and analytics dashboard. They also offer advanced segmentation and personalization tools to help you create engaging campaigns.
7. Sendinblue
Sendinblue offers a free plan for up to 300 emails per day, making it a great option for bloggers just starting out. Paid plans start at just $25 per month and include advanced features like retargeting and Facebook ads. They also offer a CRM tool to help you stay organized and manage your contacts.
8. Drip
Designed for ecommerce businesses, Drip offers a range of automation features to help you personalize your campaigns and drive sales. Plans start at $19 per month with a 14-day free trial. Some of their standout features include visual workflows, advanced segmentation, and integrations with tools like Shopify and WooCommerce.
9. ActiveCampaign
ActiveCampaign offers plans starting at $9 per month with a 14-day free trial. They offer a variety of automation features to help you nurture leads and increase engagement, as well as extensive integrations with tools like Zapier and Salesforce. Plus, their customer support team is known for being highly responsive.
With so many affordable email marketing platforms to choose from, it can be tough to know where to start. Here are a few tips to help you make the best decision for your blog:
1. Consider Your Budget
While some email marketing platforms offer free plans, others can be quite pricey. Consider how much you’re willing to invest in your email marketing strategy and choose a platform that fits within your budget.
2. Evaluate Your Needs
Do you need a platform with advanced automation features? Are you looking for a user-friendly interface? Consider what features are most important to you and choose a platform that can accommodate your needs.
3. Look for Integrations
If you use tools like WordPress or Shopify, make sure the email marketing platform you choose integrates well with them. This will make it easier to manage your campaigns and keep everything organized.
4. Test Drive Before You Buy
Most email marketing platforms offer free trials, so take advantage of them. This will give you a chance to try out the platform and see if it’s a good fit for your blog before committing to a paid plan.
By following these tips and choosing the right platform for your needs, you’ll be well on your way to creating a successful email marketing strategy for your blog.
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